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Local-ized WEB
Solution
Being global is great - but reaching new
customers in your local area is still vital, and
it has become more complex. Why? Here are just 5
of the key challenges:
- 93% of consumers
prefer the Internet to find local businesses
over Yellow Pages or the newspapers
- 54% of people have traded in their
Yellow Pages and solely search online
- print and distribution costs for mailers
increase faster than the profit potential
- TV has changed - with arrival of TIVO,
people skip commercials much more
- Radio has changed - with
satellite radio (XM and Sirius), local
programming is becoming harder to find and
tougher to evaluate.
For over 30 years phone companies have used
the power of "localized advertising".
They publish Yellow Page phone books by broken
down by
City, Metro Area, Suburb or even by Neighborhood.
This works because people like to buy close to home,
and this lets them find businesses in their area
easily and quickly. But the Internet is
GLOBAL by it's very nature. "Local-ized
WEB" is a technique for raising your company's WEB presence
in your natural geographic market area!
This is vital and useful for both established
and start-up businesses. Benefits
include:
- Promotes both your "Company
Name" and the Internet Domain Name
- Creates an automatic VIRAL and Trickle
down impact on WEB presence
- Leverages Google dominance
- (Google Local gets
you in Google Search)
- Has WEB 2.0 and Rich Media ability -
today's version of a FULL COLOR ad
- Gets customer's direct to your Door -
integrated map and driving directions
- "Passive State"
Value (the concept of having Billboards on a
busy highway)
- Works equally well for "CELL PHONE only"
business owners
The following company is a one person
operation, strictly mobile based using only a
cell phone. HIs cost for the following was
under $1,000. In under six months the
company went from absolutely ZERO Web presence,
to showing up with multi-$M companies when
searched in his local market area. That's
a fantastic payback!
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Company |
Web Presence |
Description |
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Alpine Mobile Auto Care |
Web Site |
A simple one page web
site that serves as the cornerstone of
Web Presence. It was created by
and hosted within Google Apps. |
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Web Portal |
A custom web page
established for the owner, employees and
any password authorized user of the
domain. |
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Web Blog |
An integrated Blog
available from his Web Site |
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Youtube Video |
A "Photo Story" video
describing his company |
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Google Search |
Results of a Google
Search of Company name |
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Google Local |
Rich Media ad on
Google's Local Directory |
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Yahoo Local |
Rich Media ad on
Yahoo's Local Directory |
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SuperPages |
Rich Media ad on
SuperPages.Com |
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YellowPages |
Basic ad on
YellowPage.com |
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Slingshot |
Rich Media presence
on a Capital One Site |
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