GAFYD Logo
Partners |  LOGIN
Home IP & VoIP Services Solutions Contact Us
WEB Local Directories

Important information
about WEB PRESENCE: 
1. Vince Lombardi and myths of the WEB

2. WEB Myth #1 – Domain Name equals Web Site

3. WEB Myth #2 – Web Sites automatically show in Search Engines 

4. Web Myth #3 - Web Presence is the same as a Web Site
 Local-ized WEB Solution

Solving The "Internet Age" Local Advertising Challenge:
Being global is great - but reaching new customers in your local area is still vital, and it has become more complex. Why? Here are just 5 of the key challenges:

  1. 93% of consumers prefer the Internet to find local businesses over Yellow Pages or the newspapers
  2. 54% of people have traded in their Yellow Pages and solely search online
  3. print and distribution costs for mailers increase faster than the profit potential
  4. TV has changed - with arrival of TIVO, people skip commercials much more 
  5. Radio has changed - with satellite radio (XM and Sirius), local programming is becoming harder to find and tougher to evaluate.

Benefits of Local-ized WEB presence:
For over 30 years phone companies have used the power of  "localized advertising". They publish Yellow Page phone books by broken down by City, Metro Area, Suburb or even by Neighborhood.  This works because people like to buy close to home, and this lets them find businesses in their area easily and quickly.  But the Internet is GLOBAL by it's very nature.  "Local-ized WEB" is a technique for raising your company's WEB presence in your natural geographic market area!  This is vital and useful for both established and start-up businesses. Benefits include:

  • Promotes both your "Company Name" and the Internet Domain Name
  • Creates an automatic VIRAL and Trickle down impact on WEB presence
  • Leverages Google dominance - (Google Local gets you in Google Search)
  • Has WEB 2.0 and Rich Media ability - today's version of a FULL COLOR ad
  • Gets customer's direct to your Door - integrated map and driving directions
  • "Passive State" Value (the concept of having Billboards on a busy highway)
  • Works equally well for "CELL PHONE only" business owners

Client Example - Local-ized WEB client with Excellent Web Presence:
The following company is a one person operation, strictly mobile based using only a cell phone.  HIs cost for the following was under $1,000.  In under six months the  company went from absolutely ZERO Web presence, to showing up with multi-$M companies when searched in his local market area.  That's a fantastic payback!

Company Web Presence Description
Alpine Mobile Auto Care Web Site A simple one page web site that serves as the cornerstone of Web Presence.  It was created by and hosted within Google Apps.
  Web Portal A custom web page established for the owner, employees and any password authorized user of the domain.
  Web Blog An integrated Blog available from his Web Site
  Youtube Video A "Photo Story" video describing his company
  Google Search Results of a Google Search of Company name
  Google Local Rich Media ad on Google's Local Directory
  Yahoo Local Rich Media ad on Yahoo's Local Directory
  SuperPages Rich Media ad on SuperPages.Com
  YellowPages Basic ad on YellowPage.com
  Slingshot Rich Media presence on a Capital One Site